NAR’s Board of Directors today strengthened REALTORS®’ commitment to upholding fair housing ideals, approving a series of recommendations from NAR’s Professional Standards Committee that extend the application of Article 10 of the Code of Ethics to discriminatory speech and conduct outside of members’ real estate practices.

Article 10 prohibits REALTORS® from discriminating on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity in the provision of professional services and in employment practices. The Board approved a new Standard of Practice under the Article, 10-5, that states, “REALTORS® must not use harassing speech, hate speech, epithets, or slurs” against members of those protected classes.

The Board also approved a change to professional standards policy, expanding the Code of Ethics’ applicability to all of a REALTOR®’s activities, and added guidance to the Code of Ethics and Arbitration Manual to help professional standards hearing panels apply the new standard.

Finally, Directors approved a revision to the NAR Bylaws, expanding the definition of “public trust” to include all discrimination against the protected classes under Article 10 along with all fraud. Associations are required to share with the state real estate licensing authority final ethics decisions holding REALTORS® in violation of the Code of Ethics in instances involving real estate-related activities and transactions where there is reason to believe the public trust may have been violated.

The Board made these changes effective immediately, though the changes cannot be applied to speech or conduct that occurred before the effective date. NAR has produced training and resource materials to assist leaders with understanding and implementing the changes and will be rolling those out in the coming weeks.

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NOV. 23 @ 9AM-10:30AM

SUPRA TIPS & TRICKS WEBINAR “What’s New & Exciting, What’s Old & Done, and What’s On the Horizon”

You’ve purchased your Supra lockbox, now get to know it better! Come and learn tips and tricks of the Supra Lockbox System from Supra Account Manager Kory Soo Epperson! Kory will cover features available now and what is coming in the near future. Subjects to be covered include:

  • eKEY App
  • eKEY Professional
  • BTLE iBox features and tips
  • Supra Home Tour App
  • SupraWEB
  • Where to go for help

Join the meeting on Nov. 23 @ 9AM here:

http://bit.ly/supra1123tips

Meeting ID: 503 779 4629
Passcode: suprazoom

We recommend copying/pasting this link into your calendar for easier access on the day of the webinar

Many real estate professionals have business blogs, and that time blogging can pay off in your marketing, according to the 7th Annual Blogging Survey from Orbit Media Studios, a website development company. Fifty-four percent of nearly 1,300 bloggers across industries said blogging delivers “some marketing results.”

“We find over and over again that greater efforts [in blogging] leads to greater rewards,” says Andy Crestodina, CEO of Orbit Media.

Bloggers who have a lot to say tend to see the best results. Blog posts that have about 1,000 words were found to be the most effective. But bloggers who wrote 3,000-word blog posts also reported “strong results” in the study. Also, bloggers who invest more time on each blog post—as much as six hours—tend to see better marketing results too, the study notes.

You needn’t blog every day to reap results. Bloggers who post once a week or several times a month tend to report the best results. “Conversely, inconsistent bloggers are least likely to report ‘strong’ results,” Crestodina says.

The Orbit Media Studios study found the following are the most effective types of blog posts in achieving marketing results, according to respondents:

  • Webinars: 33%
  • Roundups (which invites several writers to address a specific topic): 33%
  • Guides and e-books: 33%
  • Interviews: 33%
  • “Gated content” blogs (which requires sign-up information from a visitor to read the blog): 33%
  • Infographics: 31%
  • Lists, such as top 10 lists: 31%
  • How-to articles: 28%

To drive traffic to the blog, marketers overwhelmingly use social media. Other methods include email marketing, such as newsletters and search engine optimization. A small percentage use paid services, such as paid ads in search engines.

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